In many ways, your email subject line is more important than your email body.
Your subject line is your first (and maybe your last) impression on users.
Or maybe, if you’re like me and are on countless mailing lists, 2,644? We get a TON of emails every day (105 billion are sent every day! People are inundated with boatloads of information – more than ever before in history! The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.
After all, a great newsletter is worthless if it never sees the light of day.
There are a few different schools of thought when it comes to creating slam dunk subject lines.
We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.
Mail Chimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures.
Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.
Most of these subject line examples involve updates or notifications connected with a user’s social media activity, order status, etc.These emails have a specific purpose, and so their subject lines should be specific as well.A humorous subject line can really stick out among the dry, dull emails surrounding it.Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses.However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions.Some funny email subject line examples: The “touch me” line is a chuckle that will be understood by most readers, but the cleverness of the other funny email subject lines might be lost on some users who didn’t attend Hogwarts or haven’t taken their Voight-Kampff empathy test. It’s a bit of a gamble, but the pay-off can be pretty great – would you simply gloss over the subject lines below? One effective email subject line strategy involves going ultra-minimalist with one-word subject lines.