“I’m sorry,” the perky receptionist smiles up at David Schwimmer, “what did you say your name was?” It’s what’s known in the business as the “don’t you know who I am moment” and for a second, I hold my breath.I’ve witnessed celebrities throb with indignation at lesser slights, but Schwimmer calmly gives the girl his name and things move very quickly after that.We’re ushered into a back room at the exclusive New York private members club, served iced grapefruit juices for two, and once we’re both “quite sure that there’s nothing else”, left alone. David Schwimmer – aka Ross Geller from Friends – may have one of the most recognisable faces in America but today you’d have to strip that face of its beard, tousled hair and straw boater to get any kind of likeness.
“Remember the big hoopla over Brooke Shields and her Calvin Klein advert?
It almost seems humorous now that there would be such an uproar when you consider what’s around today.
I take a shot at that in the film: I want to show that Clive’s character feels culpable about the climate he’s contributing to.” The problem, he insists, is that motivation from either the public or the government to keep things in check simply isn’t there.
“Sex sells and unfortunately there’s this inbuilt hypocrisy in our society: we’re always talking about how inappropriate it is to see an older man with a very young girl but at the same time all our advertising is based on that.
Plus, both here and in the UK, we have this real emphasis on how important it is to look young and sexual, so that’s the message we’re sending our girls.
Look at the biggest pop stars around at the moment: everything they do is about sex.” In Trust, however, the real malevolent behemoth is the internet.