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A dating site created specifically for white people is drawing some stares with their weirdly placed billboard in West Valley City, Utah.The billboard, featuring an image of a white couple smiling and hugging, is adverting a new dating site called — which became a viral sensation this week.The word-of-mouth marketing appears to be working: enrollment more than doubled to 77 members by Friday afternoon, up from 35 just 24 hours prior.

“ to meet fellow white supremacists seems a bit steep considering how easy Trump has made it for you to be open about it,” user @alexpow tweeted to the site’s official Twitter handle.NAACP Salt Lake branch President Jeanetta Williams called it “odd” to have such an ad in a state that is 91 percent white, according to 2014 census estimates."I just thought it was kind of strange they would put it in Utah," she told the Salt Lake Tribune. So you're going to put up billboards here so you can meet other white singles?Every day you can meet white singles.” Williams said she didn't find the website or billboard to be hostile to people of color who live in the area.The new site joins a host of dating sites that cater to any race, creed, or religion — such as blackpeoplemeet.com, and Other niche dating sites target specific professions or interests.

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